Ever wondered what the difference between Burberry and Burberrys labels are? The seemingly simple question belies a complex history and a common point of confusion for even seasoned luxury shoppers. This comprehensive guide will delve into the evolution of the Burberry brand, clarify the distinctions (or lack thereof) between "Burberry" and "Burberrys," and equip you with the knowledge to confidently navigate the world of authentic Burberry goods.
When Did Burberrys Become Burberry?
The short answer is: Burberrys never officially became Burberry. The confusion stems from a period of branding evolution and regional variations, rather than a complete name change. Thomas Burberry founded the company in 1856, initially operating under various names reflecting his own surname. Over time, the "Burberrys" moniker gained traction, particularly in certain markets and within specific product lines. Think of it as a stylistic variation rather than a distinct brand identity. However, the simplified "Burberry" eventually became the globally recognized and officially used brand name. The transition was gradual, not a sudden rebranding event with a specific date. The use of "Burberrys" faded over decades as the company streamlined its branding for global consistency. This doesn't mean that older items labelled "Burberrys" are less authentic; it merely reflects the branding practices of a bygone era.
Burberry vs Burberry Blue Label: Navigating the Sub-Brands
Burberry, like many luxury houses, has experimented with various sub-brands to cater to different market segments and aesthetics. While "Burberrys" represents a historical branding nuance, "Burberry Blue Label" refers to a specific, now-discontinued, product line. Burberry Blue Label was a Japanese-market exclusive line, known for its more casual and youthful designs compared to the main Burberry collection. This label offered a more accessible price point while still maintaining a connection to the Burberry heritage. Understanding this distinction is crucial: "Burberry Blue Label" items are indeed authentic Burberry products, but they represent a specific, discontinued sub-line, not a separate brand competing with the main Burberry line. Its discontinuation further clarifies that it was a sub-brand, not a parallel entity. Finding genuine Burberry Blue Label items today might require searching specialized vintage or resale markets, and their value can vary depending on rarity and condition.
How to Check Burberry Authenticity: A Multi-faceted Approach
Authenticating a Burberry item requires a keen eye and attention to detail. Counterfeit Burberry goods are prevalent, so vigilance is paramount. Here's a breakdown of key authentication techniques:
* Examine the Label: Genuine Burberry labels are meticulously crafted. Look for consistent stitching, high-quality materials (typically woven, not printed), and clear, crisp lettering. The font should match the current Burberry font or, for vintage pieces, the font appropriate for the item's era. Pay attention to any spelling errors or inconsistencies. For older pieces, the label might say "Burberrys," which is not inherently a sign of inauthenticity, as discussed above.
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